Last updated on Nov 28, 2023
Effective date on Nov 28, 2023
Thank you for joining Purity. We at Purity respect your privacy and want you to understand how we collect, use, and share data about you. This Privacy Policy covers our data collection practices and describes your rights to access, correct, or restrict our use of your personal data; in plain language, keeping legal and technical jargon to a minimum. Your privacy is at the core of the way we design and build our services and products you know and love, so that you can fully trust them and focus on building meaningful connections.
Unless we link to a different policy or state otherwise, this Privacy Policy applies when you visit or use the Purity website, mobile applications, APIs, or related services (the “Services”).
By using the Services, you agree to the terms of this Privacy Policy. You shouldn’t use the Services if you don’t agree with this Privacy Policy or any other agreement that governs your use of the Services.
Table of Contents
What Data We Get
How We Get Data About You
What We Use Your Data For
How We Share Information
Your Rights
Data Retention
Data Protection and Security
Children’s Privacy
International Transfer Policy
Privacy Policy Changes
Contact Us
We collect certain data from you directly, like the information you enter yourself, data about your usage, and data from third-party platforms you connect with us. We also collect some data automatically, like information about your device and what parts of our Services you interact with or spend time using.
1.1. Data You Provide to Us
We may collect different data from or about you depending on how you use the Services. When you create an account and use the Services, including through a third-party platform, we collect any data you provide directly, including:
Account Data: In order to use certain features (registering for an account), you need to create a user account. When you create or update your account, we collect and store the data you provide, like your username, gender, and date of birth, and assign you a unique identifying number (“Account Data”).
Profile Data: You can also choose to provide profile information like a photo, bio (status and info), name, sexual interests, location, physical appearance, interests, education info, or other data. Your Profile Data will be publicly viewable by others unless you change your privacy settings from app settings. To add certain content, like pictures or videos, you may allow us to access your camera or photo album. Some of the information you choose to provide us may be considered “special” or “sensitive” in certain jurisdictions, for example, your racial or ethnic origins, sexual orientation, and religious beliefs. By choosing to provide this information, you consent to our processing of that information.
Usage Data: When you use our Services and features, we collect certain data including; messages, content published, chats, likes, visits, friends, photos, videos, gifts, and other user data as part of the operation of the Services and moderation.
Shared Content: Parts of the Services let you interact with other users or share content publicly, including by posting a status on your own or others’ wall, gifts you receive, awards you receive, stories you post and the data you provided in your profile. Such shared content may be publicly viewable by others depending on where it is posted.
Data About Paid Service: All our paid service is through iOS platforms. We only receive a receipt of your transaction provided by these platforms. For security reasons, we do not collect or store sensitive cardholder data, such as full credit card numbers or card authentication data.
Communications and Support: If you contact us for support or to report a problem or concern (regardless of whether you have created an account), we collect and store your contact information, messages, and other data about you like your name, email address, location, operating system, IP address, and any other data you provide or that we collect through automated means (which we cover below). We use this data to respond to you and research your question or concern, in accordance with this Privacy Policy. If you ask us to communicate with or otherwise process information of other people (for example, if you ask us to send an email on your behalf to one of your friends), we collect the information about others that you give us in order to complete your request.
Sensitive Information: Please be careful about posting sensitive details about yourself on your Profile such as your religious denomination and health details. While you may voluntarily provide this information to us when you create your Profile, including your sexual preferences and ethnic background, there is no requirement to do so. Please remember that photographs or any video clips that you post on our Services may reveal these kinds of sensitive personal data. Where you do upload and choose to tell us sensitive data about yourself, you are explicitly consenting to our processing your information and making this public to other users.
* The data listed above is stored by us and associated with your account in our Services.
In addition to the information you provide us directly, we receive information about you from others or by automated means, including:
System Data: Technical data about your computer or device, like your IP address, device type, operating system type and version, unique device identifiers, device language, browser, browser language, and other systems data, and platform types (“System Data”).
Usage Data: We collect information about your activity on our Services, for instance how you use them (e.g., date and time you logged in, features you’ve been using, search preferences, clicks, and pages which have been shown to you, referring web page address, advertising that you click on) and how you interact with other users (e.g., users, you connect and interact with, time and date of your exchanges, number of messages you send and receive, number of content you post).
Device Information: We collect information from and about the device(s) you use to access our Services, including:
hardware and software information such as IP address, device type, device-specific and apps settings and characteristics, app crashes, advertising IDs (such as Apple's IDFA, it's which are randomly generated numbers that you can reset by going into your device’ settings), browser type, version and language, operating system, time zones, identifiers associated with cookies or other technologies that may uniquely identify your device or browser.
Other information with your consent: If you give us permission, we can collect your precise geolocation (latitude and longitude) through various means, depending on the service and device you’re using, including GPS, Bluetooth, or Wi-Fi connections. The collection of your geolocation may occur in the background even when you aren’t using the Services if the permission you gave us expressly permits such collection. If you decline permission for us to collect your geolocation, we will not collect it. Similarly, if you consent, we may collect your photos and videos (for instance, if you want to publish a photo, video, or streaming on the Services).
Approximate Geographic Data: An approximate geographic location, including information like country, city, and geographic coordinates, calculated based on your IP address.
We use third-party SDKs for various reasons and down below is a list of each third party SDK we use to give better results by receiving better analytics. The information we give and receive are non-user specific. We use these tools to analyze your use of the Services, including information like how often you visit, events within the Service, usage and performance data, and more. We use this data to improve the Services, better understand how the Services perform on different devices and provide information that may be of interest to you. All the information we send is anonymized and cannot be tracked back to specific users. In other words, it is not possible to draw conclusions about a specific person.
The main reason we use your information is to deliver and improve our Services. Additionally, we use your info to help keep you safe and to provide you with advertising that may be of interest to you. Read on for a more detailed explanation of the various reasons we use your information, together with practical examples.
To administer your account and provide our Services to you
Create and manage your account
Provide you with customer support and respond to your requests
Complete your transactions
Communicate with you about our Services, including order management and billing
To help you connect with other users
Analyze your profile and that of other users to recommend meaningful connections
Show users’ profiles to one another
To provide new Purity Social Network services to you
Register you and display your profile on new features and apps
Administer your account on these new features and apps
To serve you relevant offers and ads
Administer sweepstakes, contests, discounts, or other offers
Develop, display and track content and advertising personalized to your interests on our Services and other sites
Communicate with you by email, phone, social media or mobile device about products or services that we think may interest you
To improve our Services and develop new ones
Administer focus groups and surveys
Conduct research and analysis of users’ behavior to improve our Services and content (for instance, we may decide to change the look and feel or even substantially modify a given feature based on users’ behavior)
Develop new features and services (for example, we may decide to build a new interests-based feature further to requests received from users).
To prevent, detect and fight fraud or other illegal or unauthorized activities
Address ongoing or alleged misbehavior on and off-platform
Perform data analysis to better understand and design countermeasures against these activities
Retain data related to fraudulent activities to prevent recurrences
To ensure legal compliance
Comply with legal requirements
Assist law enforcement
Enforce or exercise our rights, for example, our Terms
To process your information as described above, we rely on the following legal bases:
Provide our service to you: Most of the time, the reason we process your information is to perform the contract that you have with us. For instance, as you go about using our service to build meaningful connections, we use your information to maintain your account and your profile, to make it viewable to other users and recommend other users to you.
Legitimate interests: We may use your information where we have legitimate interests to do so. For instance, we analyze users’ behavior on our Services to continuously improve our offerings, we suggest offers we think might interest you, and we process information for administrative, fraud detection, and other legal purposes.
Consent: From time to time, we may ask for your consent to use your information for certain specific reasons. You may withdraw your consent at any time by contacting us at the address provided at the end of this Privacy Policy.
You share information with other users when you voluntarily disclose information on the service (including your public profile). Please be careful with your information and make sure that the content you share is the stuff that you’re comfortable being publically viewable since neither you nor we can control what others do with your information Purity you share it.
We use third parties to help us operate and improve our Services. These third parties assist us with various tasks, including data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing and security operations. These service providers may access your personal data and are required to use it solely as we direct, to provide our requested service.
We follow a strict vetting process prior to engaging any service provider or working with any partner. All of our service providers and partners must agree to strict confidentiality obligations.
We may disclose your information if reasonably necessary: (i) to comply with a legal process, such as a court order, subpoena or search warrant, government/law enforcement investigation, or other legal requirements; (ii) to assist in the prevention or detection of crime (subject in each case to applicable law); or (iii) to protect the safety of any person.
We may also share information:
(i) if disclosure would mitigate our liability in an actual or threatened lawsuit;
(ii) as necessary to protect our legal rights and legal rights of our users, business partners, or other interested parties;
(iii) to enforce our agreements with you; and
(iv) to investigate, prevent, or take other action regarding illegal activity, suspected fraud, or other wrongdoing.
Fraud prevention and anti-spam providers to protect the service from criminal activity.
In the event that our Services or any of its affiliates undergoes a business transition or change of ownership, such as a merger, acquisition by another company, reorganization, or sale of all or a portion of its assets, or in the event of insolvency or administration, we may be required to disclose your personal data.
You have certain rights around the use of your data, You can update or terminate your account from within our Services, and can also contact us for individual rights requests about your personal data. We want you to be in control of your information, so we have provided you with the following tools:
Access / Update tools in the service: Tools and account settings that help you to access, rectify, or delete information that you provided to us, and that’s associated with your account directly within the service.
Device permissions: Mobile platforms have permission systems for specific types of device data and notifications, such as location services as well as push notifications. You can change your settings on your device to either consent or oppose the collection of the corresponding information or the display of the corresponding notifications. Of course, if you do that, certain services may lose full functionality.
Deletion: You can delete your account by using the corresponding functionality directly on the service.
We want you to be aware of your privacy rights. Here are a few key points to remember:
Reviewing your information: Applicable privacy laws may give you the right to review the personal information we keep about you (depending on the jurisdiction, this may be called the right of access, right of portability, or variations of those terms). You can request a copy of your personal information by sending us an email at [email protected].
Updating your information: If you believe that the information we hold about you is inaccurate or that we are no longer entitled to use it and want to request its rectification, deletion, or object to its processing, please contact us via [email protected].
For your protection and the protection of all of our users, we may ask you to provide proof of identity before we can answer the above requests.
Keep in mind, we may reject requests for certain reasons, including if the request is unlawful or if it may infringe on trade secrets or intellectual property or the privacy of another user. If you wish to receive information relating to another user, such as a copy of any messages you received from him or her through our service, the other user will have to contact our Privacy Officer to provide their written consent before the information is released.
Also, we may not be able to accommodate certain requests to object to the processing of personal information, notably where such requests would not allow us to provide our service to you anymore. For instance, we cannot provide our service if we do not have your date of birth.
Uninstall: You can stop all information collected by an app by uninstalling it using the standard uninstall process for your device. If you uninstall the app from your mobile device, the unique identifier associated with your device will continue to be stored. If you reinstall the application on the same mobile device, we will be able to re-associate this identifier to your previous transactions and activities.
Accountability: In certain countries, including in the European Union, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we process your personal information. The data protection authority you can lodge a complaint with notably may be that of your habitual residence, where you work, or where we are established.
If you want to exercise any of your rights listed above, please visit Feedback Page or email us at [email protected].
6. Data Retention
We keep your personal information only as long as we need it for legitimate business purposes and as permitted by applicable law. To protect the safety and security of our users on and off our services, we implement a safety retention window of 6 months following account deletion unless there is a technical difficulty. During this period, account information will be retained although the account will of course not be visible on the services anymore.
In practice, we delete or anonymize your information upon the deletion of your account (following the safety retention window) or after 5 years of continuous inactivity. An account is considered inactive when the Application of the Member has not established contact with ONCE’s servers (including due to deactivation of the geolocation process), and the Member has not used the Application.
Unless:
We must keep it to comply with applicable law (for instance, some “traffic data” is kept for one year to comply with statutory data retention obligations);
we must keep it to evidence our compliance with applicable law (for instance, records of consents to our Terms, Privacy Policy, and other similar consents are kept for five years);
there is an outstanding issue, claim, or dispute requiring us to keep the relevant information until it is resolved; or
the information must be kept for our legitimate business interests, such as fraud prevention and enhancing users' safety and security. For example, information may need to be kept to prevent a user who was banned for unsafe behavior or security incidents from opening a new account.
Correspondence with our Customer Support team will be retained for longer to allow us to deal with any subsequent queries you may have but will usually be deleted within 6 years if there are no queries.
Anonymized information about activity on our Services is retained for longer periods of time for statistical and product research purposes, but this is not attributable to individual Purity . The profile has been deleted.
7. Data Protection and Security
We work hard to protect you from unauthorized access to or alteration, disclosure, or destruction of your personal information. As with all technology companies, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information will always remain secure. Your password is an important part of our security system, and it is your responsibility to protect it. You should not share your password with any third party, and if you believe your password or account has been compromised, you should change it immediately and contact [email protected] with any concerns.
We regularly monitor our systems for possible vulnerabilities and attacks and regularly review our information collection, storage, and processing practices to update our physical, technical, and organizational security measures.
We may suspend your use of all or part of the Services without notice if we suspect or detect any breach of security. If you believe that your account or information is no longer secure, please notify us immediately.
We are not responsible for virus protection outside our service network. We are also not responsible for the damage or destruction of user data. We will pursue every detected attack by hackers, etc. under civil law and, if necessary, by the prosecution.
Our Services are restricted to users who are 18 years of age or older. We do not permit users under the age of 18 on our platform and we do not knowingly collect personal information from anyone under the age of 18. If you suspect that a user is under the age of 18, please use the reporting mechanism available through the service. If we become aware that a child, minor, or anyone under the age of 18 has registered with us and provided us with personal data, we will take steps to terminate that person’s registration and delete their profile information from our Services. If we do delete a Profile because you violated our no children rule, we may retain basic account and profile information to ensure that you do not try to get around our rules by creating a new profile.
In order to provide the Services to you, we must transfer your data to our servers and process it there. By visiting or using our Services, you consent to the storage of your data on servers. If you are using the Services, you consent to the transfer, storage, and processing of your data.
Because we’re always looking for new and innovative ways to help you build meaningful connections, this policy may change over time. We will notify you before any material changes take effect so that you have time to review the changes.
If you have any questions regarding this privacy statement, the processing of your personal data, you can contact us directly. We are also available to you in the case of requests for information, requests, or complaints:EMAIL:[email protected].